Successful Marketing Strategies for Small Businesses in Current Scenario


    The last few months have been a life changing experience for each one of us. Big established businesses are slowing down, and small businesses are putting efforts for survival. Many have lost hopes about the future and already planning alternative income channels.

    Businesses with extreme manpower dependence and over the counter sales seem to be affected the most. With the increased Social distancing norms, business entities across the globe are looking for ways to deal with such a changed way of doing business.

    If you are one of them, then this space is surely for you.

    Why can’t we become positive and start treating these challenges as a blessing in disguise?

    Digital Marketing, Web development and other online tools could be an apt answer in such a scenario.

    Few steps that you can quickly adopt to give your business a revamp.

    1. Go online– if you still aren’t, then what are you waiting for? The first step is to jump into the online bandwagon and start reaping benefits. Internet usage in the last few months have increased more than 50% globally. This is a huge scope to advertise your business and make it reach out to eligible clients. Register your business online and start promoting right away.
    2. Get an address – Just the way your house and office needs an address so that your friends, relatives and clients can visit you, similarly the first step for you must be to give an address to your business the moment you go online. Wonder what should be done for that? Simple! Just get yourself a domain address and a website if possible. This will get your business an online house for your clients to start dropping in!
    3. Client selection– Use these times judiciously to take a call about which segment of your target audience can give you fruitful business. Use your past research to identify the correct segment of clients which can give you returns at lowest investment.
    4. Online promotion– Start making your online address visible to your target audience. There are numerous ways to do the same. You can choose SEO and PPC models to get the desired visibility slots in the online pages.
    5. Social Media– This is the most powerful tool today. Social media is ruling the internet with a gigantic rise of approximately 80% across the globe. There lies a whole new world for you to showcase your business to.  Promote your business on as many social media platforms as possible starting with Facebook to Instagram to Twitter to LinkedIn. Make your brand visible everywhere.
    6. Lead generation– You can actively use these platforms to seek eligible buyers by running relevant lead generation campaigns. Make a good questionnaire for your viewers and see the beauty of how people answer your questions and become your prospect.
    7. Prompt response– Do not forget this at any point. Remember that your promptness to reach out to your prospects could be an absolute deal winner for you.
    8. Powerful content– This is an absolute emperor when comes to online promotions. A unique and good content can turn many uninterested heads as well. So never compromise on what you write as an advertisement or as an information sharing article
    9. Creative Graphics– This is another tool which has an extremely high appreciative quotient amongst the web watchers. Represent your business graphically to increase the percentage of prospective clients.
    10. Strong touch base– All the above-mentioned activities, if performed correctly, would surely expose you to a whole new world of prospects. The key to conversion is to actively touch base all your prospects and keep them updated and informed.

    Well, use the above technique and see your business turning around. We at ClickEdge have been changing lives of many such business entities by successfully implementing the customised online marketing tools. With Check out our website www.clickedge.in to know more. Lets get connected and sour through these challenging times gracefully.


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