Web Audit and strategy – ClickEdge


    Web Audit and strategy

    Web Audit and strategy

    Working with a digital marketing service starts with an audit. Conducting a website audit benefits any business aiming to increase its online presence. A site audit identifies problems with website architecture. As a result, sites learn where to improve technical site performance.

    The website auditing process includes:

    • User engagement
    • User experience
    • Traffic
    • Functionality
    • Site health
    • Website performance

    A complete website audit discovers discrepancies that may result in Google penalties. Penalties affect ranking on Google’s search engine rankings page (SERP). The audit also assesses how vulnerable the website is to security breaches.


    SEO Audits Make Large Enterprises More Profitable

    A website audit is especially important for Enterprise. An audit is an integral part of creating an Enterprise SEO plan. For a large company, audits offer a lot more than discovering errors.

    Enterprises become more profitable through SEO audits. They allow companies to backout search to discover new revenue opportunities. They also help uncover the most profitable areas of search. As well as how your online presence affects profitability online and offline.

    A large business that does not run an SEO audit is leaving money on the table.

    A website audit can be broken down into:


    Site Health Audit:

    A site health audit assesses the architecture and usability of a website. It also identifies potential gaps in content structure, technical gaps, and website speed. Additionally, it discovers new opportunities for key performance indicators (KPIs).


    Website Security Audit:

    The website security audit is one of the most important components of a website audit. It identifies vulnerabilities to security breaches. A security audit prevents compromising sensitive information of a business or its visitors.

    Social Media Presence Audit:

    An active social media presence is important to website traffic. A relevant and targeted social media strategy drives more qualified leads. It also increases visibility and improves engagement.

    A social media audit analyses which content channels perform best. Content channels include tools like blogs, video, infographics, and social media posts.

    Conversion Rate Optimization Audit:

    Conversion rate optimization audits examine how conversions occur or where they are lost. They provide insights on how to convert web traffic and increase leads. The process informs the development of strategic landing pages and forms. Optimizations are ongoing to better motivate the desired response from visitors.

    Negative SEO Audit:

    Sometimes competitors engage in SEO tactics that intentionally harm their competition. A negative SEO audit can identify and solve these harmful practices on the website.

    Competitor Website Audit:

    Auditing a competitor website is advantageous for business growth. Businesses discover insights and opportunities to implement into their own online strategies.

    Penalty and Recovery Audit:

    Completing a penalty or red flag audit uncovers manually or algorithmically penalizations. These are penalties which have a direct negative effect on search ranking. Identifying these penalties reveals the penalty’s cause, and presents solutions for site recovery.

    Duplicate Content Audit:

    Websites that contain duplicate content confuse search engines. This can cause rankings to suffer, and even result in algorithmic penalization. This is a common issue and can be corrected by an auditor.

    What can a business expect after completing a website audit?

    A business receives a summary report including any discrepancies discovered. It also provides the most effective way to correct them. Regular website audits keep businesses agile and aligned with Google’s best practices.

    Website audits are an essential measure to improve the efficiency and visibility of a website. Audits improve Google search ranking while increasing site traffic and performance. A website audit presents a business with an exceptional opportunity for growth online.

    Get in Touch
    Elevate your digital marketing and earn a higher ROI. Get started today with a free 30-minute marketing assessment with one of our digital experts, or contact us to learn more.


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