So you already know that half the world is always online. Besides that, a major chunk of it is mostly found on social media the likes of Facebook, Twitter, LinkedIn, and Instagram. So what? How does it help your business? Do you really think that by just being online, all those people can actually be your potential customers?
Perhaps not! Surprised? You can only hope to make customers on social media if you know how to translate their presence into sales. For this, you’d need to learn the basics of social media marketing. And not just that. Most important, you need to know how this marketing can improve your online sales. So let’s begin.
Does Social Media Really Increase Sales?
If you still have a thread of doubt about the power of social media, here’s some real-life evidence for proof.
Sony reported increased sales via Twitter – Sony is a classic example of optimizing sales on social media. The company offered more than 1,500 users on Twitter an opportunity to create a customized Sony Viao laptop. Besides that, it also offered a 10% discount on the laptops. The result: an increase in Viao sales of a whopping $1.5 million.
As is evident, social media does really increase sales; however, if used at the right time and in the right manner.
How to Optimize Social Media Sales promotion?
Choose the right platform: The problem is that there are tons of social media platforms. It’s super easy to get confused. But remember that choosing the right platform for promotion is most important. Try and find out where your audience spends most of their time. Besides that, the platform you choose should be in line with your brand type. For instance, Instagram might be ideal for online fashion retail but not for computer software.
Create a trustworthy persona: It isn’t necessary to always be online. But create a strong and reliable online presence for yourself. Only then can you expect strong and frequent recommendations from others. Share engaging information about your brand from relevant and reliable sources.
Connect more: Social media is all about building strong and long-term relationships to generate loyal customers. Join relevant discussion forums on your chosen platform. Participate actively; most important, provide helpful information about your brand to your audience. Excessive publicity isn’t needed; however, work on making your brand reliable in the eyes of your audience.
Post regularly: Your social media page should always be teeming with new and updated information about your brand. People are always on the lookout for new and engaging information. Post text content, videos, images – always offer variety – and keep your users engaged.
Summing Up
The effect of social media on generating increased sales has been questioned time and again. However, remember that the platform has immense potential if used correctly and optimally. Be active, engage with prospects, and convey the right message at the right time.